Planting in the fall: berries?

Ooh, being the ever-optimistic planter that I am, I just got an email from Burpee suggesting that I can plant fall fruits! I'm excited to include berries in my mini-farm, so of course I jumped to learn more. I need to figure out a space - I was thinking in the front, since the soil is relatively decent (i.e. amended and not the clay and rock I inherited), it gets decent sun - why not? Of course, my eyes usually being bigger than my stomach, I'm interested in blackberry, strawberry, blueberry to start... but how to decide the right variety?? Ah, the joys of gardening. Wish me luck!